As the year-end planning starts, donor surveys become an invaluable tool for understanding your supporters and crafting campaigns that resonate. This session will guide you through the best practices for designing surveys that reveal what motivates your donors, allowing you to tailor your outreach and meet year-end goals. Learn the art of asking the right questions, uncover insights that lead to personalized appeals, and make the most of donor feedback to boost engagement. With actionable tips and examples, this workshop is perfect for fundraisers looking to elevate their year-end strategy using data directly from their supporters.