Promoting your organization’s events is time-consuming and expensive work. Whether you have a comprehensive team or are a department of one, it’s hard to get beyond your audience and reach new people. If your entire communication plan around your event exists to get “butts in seats,” you are on the event marketing roller coaster. It can be exhausting -and it’s easy to think your audience is just as tired of hearing from you. But a content plan that factors in engagement can be a game changer in event marketing. Getting beyond your circle without burning your budget on advertising takes a different kind of planning. Join guest presenter Beth Brodovsky, President of Iris Creative, to learn how to create the right plan, tools, and distribution system to expand your marketing reach.
Bloomerang
