After all the reports say that 22% to 30% of donations come in during December. So every year our sector makes a big deal out of year-end campaigns. During December I hear from organizations that I haven’t heard from all year long. Wouldn’t it be better to raise general operating support throughout the year? What will move the needle on your fundraising is simply this… On your day back after the new year, you walk into your office and set a focused, intentional, strategic plan to communicate with your donors over the next twelve months. Focus your plan on reporting impact, showing your donors what their generosity makes happen, and infusing your communications with love. Then you invite them to be a part of it again…I can promise that your December of ’24 will be a whole lot easier. Not to mention far less stressful and filled with the joys of the season. But how do you spend your time wisely, knowing that you’re working on the strategies and tactics that will work for your unique mission? Can you work “smarter, not harder?” Enter Simple Development Systems, a way to finally get off the distraction treadmill with a solid plan and the strategies and tactics to work that plan.
Bloomerang
