Blackbaud is going to conduct a webinar session on Unlocking the Secrets of High-Conversion Fundraising Texts. As nonprofits look to reverse last year's decline in year-end online giving and email revenue, text messaging will be relied on more. Four out of five nonprofits now either have a text messaging program or plan to start one. In new text messaging fundraising data from Tatango, you'll learn the ingredients of high-ROI fundraising texts. You'll see how high-conversion fundraising texts use multimedia (images, video, GIFs), message length, send time, link placement, personalization, and more. We'll also explore if there are common elements in underperforming text messages that nonprofits can learn to avoid. Attendees will walk away with actionable insights from high-performing fundraising texts that have generated the highest ROI.
